Two decades of icons Since Day One celebrates twenty years of talent, spotlighting the extraordinary people who hear the heartbeat of our brand; always bold, forever original, constantly curious. Through 20 inspirational figures, we mark a milestone anniversary, inviting our collaborators to share their stories with the authenticity, purpose, and experience we share.

Designing to inspire individuality has been a driving force behind Parajumpers since its beginnings. For Since Day One, that journey is reflected not only through the people we portray, but through the garments they wear. Archival pieces from across the past two decades, including iconic styles from the original Masterpiece Series, are brought back into the present and seamlessly mixed with pieces from the FW26 collection.

Past and present coexist without hierarchy, revealing a design language that has evolved while remaining recognisably its own. A jacket created years ago finds new relevance on a new character; a current piece becomes part of a story still being written. Each garment carries traces of its own time, just as every person brings their own experiences, perspective and journey.

In this series of portraits, these individual stories come together to reveal the true essence of Parajumpers: an ongoing dialogue between product and personality, heritage and evolution, where twenty years of design are not simply revisited, but lived again through the people who make the brand what it is.

An ethos realised with intention, since day one.