Inspired by the possibilities of colour, Wonderland and Parajumpers come together for a project that explores the intersection of creativity and functionality at the core of the FW22 campaign.
Steeped in the brand’s iconography and suffused with a desire for unending exploration, the Parajumpers Fall-Winter ‘22 collection revolves around a range of impactful, environmentally conscious pieces. Marrying timeless design with functional details, the project boasts striking silhouettes in luxurious, recycled fabrics, all produced without fur.
Reinterpreting classic pieces with contemporary touches, the editorial sees iconic Parajumpers men’s and women’s styles updated with new, innovative elements. A kaleidoscope of vibrant tones punctuated by black and neutral accents, the jackets become the main character of a story told through colour.
The high-tech fabrics of the Powder and Featherweight series are underscored by the contrast of citrus-sharp orange against inky black. And the New Nature series, with its emphasis on practicality, versatility and design, renders its nylon ripstop, with a biodegradable yarn, in colour-blocked neutrals and neon green.
Elsewhere in the collection, the iconic Masterpiece and High Fill Power series are painted in shades of red, purple and blue, while longer silhouettes are presented in Paloma grey and Tisane green.
At the heart of this project is a question: how can I make sustainable choices? Parajumpers’ Fall-Winter 22 has the answer: consciously, uniquely – and in colour.
Model Jade Monrose at Kult
Model Jaheim at IMG
Photography by Otto Masters
Stylist Kieran Fenney
Movement Director Lee Jay Hoy
Hair by Sandra Hahnel
Makeup by Elise Priestley
Art Director Livia Vourlakidou
Production Director Ben Crank
Production Assistant Isabella Coleman
Production Intern Frankie Baumer
Special thanks to Mill Mead Studio