Parajumpers joins with ODDA magazine to showcase a collection of eternally stylish pieces made for infinite living
Timeless versatility that’s made to endure. A collaboration between Parajumpers and ODDA magazine, this project marries the former’s unparalleled reputation with the latter’s iconoclastic imagination. More than a mere partnership, this is a meeting of minds united in their approach to innovation, creativity and longevity.
A celebration of everydayness, the editorial focuses on simple pleasures. Pared-back styling highlights the functional beauty of the garments: voluminous silhouettes and summer-tinged colours sitting not in opposition but in harmony with the commonplace surroundings. These are clothes that are built to last, that take inspiration from tradition – military uniforms, vintage workwear – and reimagine it for a constantly evolving future.
It’s this atmosphere of effortless adaptability that’s so evident in the Safariana series. Fusing Parajumpers’ spirit of adventure with a sense of enduring femininity, the range features a lightweight shirt, wide-leg trousers and belted jumpsuit.
Crafted in cotton and biodegradable polyester and rendered in easy, casual tones, these items are durable, playful and made to be worn on repeat. And the elegant simplicity of true utility is seen in the Easywear series, a fresh spin on the typical shirtdress that uses sustainable, high-tech fabrics for a piece that endlessly adapts to the demands of your life.
This spirit of reimagination is further encapsulated by the puffers and jackets of the SS23 collection. Take the Gobi Spring, an instantly recognisable Parajumpers piece paired here with contemporary separates and bare legs for an aesthetic that redefines urban cool. And see Taryn – an ultra-light gilet made in garment-dyed crinkle taffeta. Part of the Flare series, the piece offers a vibrant reinterpretation of an iconic silhouette; a new classic, transformed for a future generation
It’s a sense of updated legacy that’s also evident in the Leila Reversible, a featherweight down bomber that’s fully reversible whenever the mood strikes. With its dreamy violet cadence highlighted against the backdrop of city streets, it possesses a union of creativity and practicality that ensures it never feels out of place.
An aura of laidback functionality also pervades the Urban Fleece and Rescue Fleece series. Here, comfort is reimagined: classic T-shirts and sweatshirts are reborn with oversized silhouettes, bright colours and immediately identifiable Parajumpers details. These are garments that encourage life, that ask us where we wish to go and what we wish to do – time after time.
PHOTOGRAPHER: @andres.sanjuan
MODEL: @ at @antiagencyldn